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Vendor Central Strategy

Amazon Relationship Management

Amazon holds the leverage in every vendor relationship by default. SC Consultants levels the playing field by preparing brands with data, strategy, and negotiation expertise so every interaction with Amazon drives value.

Strategic Partnership, Not Passive Compliance

Too many vendors accept Amazon's terms at face value and hope for the best. We take a different approach: every interaction with Amazon is backed by data, grounded in strategy, and designed to protect your brand's interests.

Amazon respects vendors who show up prepared. We make sure you always do.

Your Amazon relationship should be a strategic partnership, not a one-sided negotiation. We prepare your team with the data, positioning, and category insights needed to engage Amazon as an equal, from annual negotiations through day-to-day buyer communication.

AVN Negotiation Expertise
JBP Joint Business Plan Development
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Data-Backed Negotiations

Every negotiation position is supported by sell-through data, market share trends, and margin analysis. We never walk into a meeting without the numbers to back our case.

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Proactive Amazon Engagement

We do not wait for Amazon to set the agenda. We initiate conversations, propose growth plans, and position your brand as a category partner worth investing in.

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Category Authority Positioning

We help you become the vendor Amazon turns to first in your category by demonstrating market leadership, consumer demand, and reliable operational performance.

Full-Spectrum Vendor Relationship Management

From annual negotiations to new item proposals, we manage every touchpoint in your Amazon vendor relationship.

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Amazon Buyer Communication

Professional, strategic communication with your Amazon buyer to maintain a strong working relationship and drive priorities forward.

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Promotional Calendar Coordination

Align your promotional plan with Amazon's event calendar, category priorities, and inventory readiness for maximum impact.

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Co-op & MDF Strategy

Optimize your co-op and market development fund investments to ensure every dollar spent delivers measurable return.

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Payment Term Negotiation

Negotiate favorable payment terms that protect your cash flow without damaging your standing with Amazon's buying team.

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Assortment & Selection Strategy

Strategically manage your product assortment on Amazon, identifying gaps, rationalizing underperformers, and expanding high-potential lines.

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Escalation & Issue Resolution

Navigate Amazon's internal systems to resolve chargebacks, shortage claims, operational disputes, and other vendor issues quickly.

How We Strengthen Your Amazon Relationship

A structured, data-driven approach from relationship assessment through active negotiation and growth.

1

Relationship Assessment

We start by understanding your current Amazon relationship, reviewing negotiation history, and assessing your leverage points to identify opportunities and risks.

Current State Review Negotiation History Leverage Assessment Risk Identification
2

Data & Strategy Build

We compile performance data, model negotiation scenarios, and build a Joint Business Plan that positions your brand for the strongest possible outcome.

Performance Data Compilation Scenario Modeling JBP Development Position Strengthening
3

Active Representation

We lead or co-lead meetings with Amazon, manage ongoing buyer communication, and coordinate your promotional calendar to keep the relationship moving forward.

Meeting Leadership Buyer Communication Promotional Coordination Ongoing Management
4

Negotiation & Growth

We execute your AVN strategy, submit new item proposals, and continuously strengthen the vendor relationship to drive long-term category growth.

AVN Execution New Item Submissions Relationship Building Category Growth
Ready to Strengthen Your Amazon Relationship?

Book a free discovery call and we will review your current vendor relationship, identify negotiation opportunities, and show you how to engage Amazon as a strategic partner.

Book a Free Discovery Call →

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