Walmart Luminate gives 1P suppliers access to shopper behavior, basket analysis, and competitive benchmarking data that Retail Link never could. We turn Luminate insights into category growth stories that win line reviews and expand shelf space.
Walmart Luminate (formerly Walmart Data Ventures) represents a fundamental shift in how suppliers access Walmart data. Unlike Retail Link's DSS, which focuses on POS sales and inventory metrics, Luminate provides access to shopper behavior data, customer demographics, purchase frequency patterns, basket composition, and omnichannel attribution across in-store and online purchases.
The platform operates across multiple product tiers: Channel Performance for sales and share data, Shopper Behavior for trip-level purchase patterns, and Customer Perception for search and conversion insights. We help 1P suppliers select the right tier, extract the most valuable datasets, and translate raw Luminate data into the category growth stories that Walmart buyers expect during line reviews and JBP sessions.
Extract trip-level purchase data to understand who buys your products, how often they buy, what else is in their basket, and which competitor items they switch between. We build shopper profiles that inform assortment and promotional strategy.
Analyze sales velocity, market share, and competitive positioning across Walmart's channels. We benchmark your performance against category averages and key competitors to identify growth gaps and defend existing shelf space.
Transform Luminate data into compelling category stories for buyer presentations. We build data-backed narratives showing how your products drive incremental trips, attract high-value shoppers, and grow the overall category for Walmart.
From tier selection to buyer-ready insights, we extract maximum value from every Luminate module available to your supplier account.
Access trip-level shopper data including purchase frequency, days between purchases, basket size, cross-category affinities, and brand switching patterns. We analyze which shoppers your products attract and which shoppers you are losing to competitors.
Track sales, units, and market share across Walmart's in-store, online, pickup, and delivery channels. We monitor your share of category at the national, regional, and store cluster level with competitive benchmarking against key rivals.
Understand how Walmart shoppers discover, evaluate, and convert on your products. We analyze search terms, search-to-cart conversion rates, product page views, and add-to-cart behavior to optimize your online visibility and content strategy.
Benchmark your brand against competitors within Walmart using share of shelf, share of search, and share of wallet metrics. We identify where competitors are gaining ground and build defensive or offensive strategies backed by Luminate data.
Evaluate which Luminate subscription tier delivers the best ROI for your category position, account size, and analytical needs.
Track how in-store, online, pickup, and delivery sales interact. Identify channel cannibalization vs. incremental growth across your SKUs.
Build shopper demographic profiles using Luminate data to understand the age, income, household size, and geographic distribution of your buyers.
Maintain parallel reporting across legacy Retail Link DSS and Luminate to ensure continuity during the transition between platforms.
Build data-backed category growth narratives for line reviews that demonstrate how your products drive trips, baskets, and overall category health.
Map seasonal shifts in shopper behavior, basket composition, and purchase frequency to optimize promotional timing and inventory planning.
We evaluate your current Luminate subscription (or recommend the right tier if you are new to the platform), map available datasets to your business priorities, and identify the highest-impact analytics for your category and competitive position.
We build a structured analysis framework within Luminate, defining the shopper segments, competitive sets, time periods, and channel breakdowns most relevant to your business. Recurring reports are configured for ongoing monitoring.
Raw Luminate data becomes actionable insights. We build category growth stories, shopper profiles, competitive threat assessments, and opportunity analyses designed for Walmart buyer presentations, JBP sessions, and internal strategy meetings.
We deliver monthly Luminate insight summaries, update competitive benchmarks, track shopper behavior shifts, and refine your analytical framework as new Luminate features and datasets become available. Line review prep starts 90 days in advance.
Let us unlock the full potential of Walmart Luminate for your brand. Book a discovery call to explore what the data can do for your next line review.
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