Strategic promotional planning that protects your margins and accelerates sell-through. We plan, model, and execute Lightning Deals, Best Deals, Prime Day campaigns, and seasonal promotions that drive revenue without eroding profitability.
Most brands treat promotions as a panic button. Sales slow down, so they slash prices and hope for the best. We take the opposite approach: every promotion is planned, modeled, and measured against your P&L before it ever goes live.
Promotions should be a growth lever, not a margin trap. We build seasonal promotional calendars months in advance, model the margin impact of every deal type, and align each promotion to the business goal it actually serves, so you get maximum visibility without giving away your profits.
Every deal is modeled against your unit economics. We calculate true cost including fees, ad spend, and margin erosion before recommending a single promotion.
We build promotional calendars that align with Amazon traffic peaks, inventory cycles, and your business goals. No last-minute scrambles.
Not every promotion fits every goal. We match deal types to your specific objectives, whether that is driving velocity, clearing inventory, or capturing seasonal demand.
From Lightning Deals to Prime Day war rooms, we manage every promotional lever Amazon offers.
We select the right ASINs, model the discount depth, and time submissions for maximum traffic windows.
Full event planning from deal selection through post-event analysis. We treat Prime Day like a product launch, not a fire sale.
Percentage-off coupons, social media promo codes, and buy-one-get-one offers, all tied to clear margin targets.
We allocate your promotional dollars across deal types and time periods to maximize ROI across the full calendar year.
Optimize S&S discounts to build recurring revenue without over-discounting your margins.
Match the right deal type to the right goal and moment, so every promotion serves a clear business objective.
Detailed breakdowns of every promotion including true ROI, halo effects, and lessons for next time.
Promotions are not isolated from your financials. We tie every deal back to your margin targets and contribution profit so you always know the real cost of driving volume.
We calculate the full cost of every promotion: discount depth, deal fees, ad spend lift, and margin impact.
Every deal is measured against contribution profit, not just revenue lift. We protect your bottom line.
We measure the organic lift and BSR improvements that follow a promotion to capture its full value.
A structured, margin-aware process from calendar planning through post-event reporting.
We build a 12-month promotional calendar aligned with Amazon tentpole events, your inventory cycles, and seasonal demand patterns.
Every proposed deal gets a full financial model: discount depth, fee impact, projected volume lift, and net margin outcome.
We submit deals, activate coupons, coordinate ad spend boosts, and manage inventory positioning to maximize each promotional window.
Detailed reporting on every promotion: actual vs. projected revenue, true margin impact, halo effects on organic rank, and recommendations for next time.
Book a free discovery call and we will review your current promotional strategy, identify missed opportunities, and show you how to run deals that actually grow your bottom line.
Book a Free Discovery Call →