Full-service Walmart Connect ad management across Sponsored Products, Sponsored Brands, and Display. We build campaigns on Walmart's ad platform that drive ROAS at scale, not wasted impressions on low-converting placements.
Walmart Connect (formerly Walmart Media Group) operates on a fundamentally different auction model than Amazon. The bidding system uses a first-price auction, meaning you pay exactly what you bid, not one cent above the next highest bidder. Brands that import their Amazon bid logic into Walmart overpay on every click.
Walmart's attribution window is also shorter than Amazon's, using a 14-day click attribution and 1-day view attribution model for Sponsored Products. Understanding these differences is the difference between a profitable Walmart ad account and one that bleeds budget. We structure campaigns around Walmart's unique search algorithm, placement types, and keyword match behavior from day one.
We calibrate bids for Walmart's first-price auction so you win placements at the lowest viable cost. No overbidding, no wasted spend from Amazon-style bid logic.
Search in-grid, carousel, Buy Box, and product detail page placements each convert differently. We bid and budget at the placement level to maximize ROAS by position.
Walmart supports exact, phrase, and broad match types with different behavior than Amazon. We build keyword architectures designed for how Walmart's algorithm actually matches queries.
Every Walmart Connect ad format, managed under one strategy with campaign structures built for Walmart's platform, not ported from Amazon.
The core of Walmart Connect. Sponsored Products appear in search in-grid placements, Buy Box carousels, and product detail pages. We manage both automatic and manual campaigns with keyword-level bid control and daily search term harvesting.
Walmart's Search Brand Amplifier (SBA) places your brand logo, custom headline, and up to four products at the top of search results. We build SBA campaigns that drive branded search lift and capture high-funnel shoppers before they scroll to competitors.
Onsite display ads across Walmart.com and the Walmart app, plus offsite placements through Walmart DSP. We use Walmart's first-party shopper data to target audiences based on actual purchase behavior, not modeled segments.
Walmart runs unique promotional events including Rollbacks, Holiday Deals, and Walmart Plus Week. We plan seasonal campaign calendars that align ad spend with these high-traffic windows, adjusting bids and budgets to capitalize on increased buyer intent.
Walmart-specific keyword discovery using Walmart's search suggest data. Exact, phrase, and broad match campaigns structured for Walmart's query matching behavior.
First-price auction bid calibration across manual and automatic campaigns. We adjust bids daily based on placement performance and competitive pressure.
Walmart Connect reporting with ROAS, ACoS, and attributed sales broken out by campaign, ad group, and keyword. Weekly performance summaries with actionable next steps.
Clean campaign architecture with proper segmentation by match type, product category, and objective. No bloated single-campaign setups that make optimization impossible.
Item-level targeting on competitor product pages and category placements. We identify high-converting competitor ASINs and bid strategically on their traffic.
Daily budget monitoring with spend allocation weighted toward top-performing campaigns. Seasonal budget ramps for Walmart promotional events and peak traffic periods.
A structured process built specifically for Walmart's advertising platform and first-price auction dynamics.
We review your current Walmart Connect setup, campaign structure, keyword coverage, and bid levels. If you are new to the platform, we assess your catalog and identify the highest-opportunity products to launch first.
We design a Walmart-native campaign structure with proper segmentation by match type, product group, and campaign objective. Automatic campaigns run alongside manual campaigns with clear keyword harvesting workflows between them.
Campaigns launch with conservative bids calibrated to Walmart's first-price auction. We monitor performance daily, harvest converting search terms from auto campaigns, add negative keywords, and adjust bids based on placement-level ROAS data.
Once Sponsored Products hit target ROAS, we layer in Search Brand Amplifier campaigns and display ads. Seasonal campaigns are built ahead of Rollback events, Holiday Deals, and other Walmart promotional windows.
Weekly performance reports cover ROAS, ACoS, spend, attributed sales, and keyword rankings. Monthly strategy reviews identify new opportunities, eliminate underperformers, and align ad strategy with broader Walmart growth goals.
Book a free discovery call. We will review your Walmart Connect account and show you where the opportunities are, or build a launch plan if you are new to the platform.
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