PPC Advertising

Sponsored Products

The backbone of Amazon PPC. We build and optimize Sponsored Products campaigns that capture high-intent shoppers at the exact moment they're ready to buy, driving profitable sales at scale.

Our Approach

The Foundation of Every Amazon Ad Strategy.

Sponsored Products is where the majority of Amazon ad spend should live. These ads appear directly in search results and on product pages, targeting shoppers with the highest purchase intent. We don't just launch campaigns and walk away.

We build precise keyword structures, harvest converting search terms daily, and optimize bids at the SKU level to maximize every dollar you spend.

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Precision Targeting

Exact, phrase, and broad match keywords combined with ASIN targeting to reach the right shoppers at the right time.

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Data-Driven Optimization

Daily bid adjustments, search term harvesting, and negative keyword management based on real performance data.

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Profit-First Approach

Every decision tied to ACoS, TACoS, and margin targets, not vanity metrics like impressions or clicks.

What We Manage

Comprehensive Campaign Management

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Keyword Research & Strategy

Comprehensive keyword discovery using search volume, relevance, and competitor data to build your targeting foundation.

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Campaign Architecture

Structured campaign builds with clear segmentation: exact, phrase, broad, auto, and product targeting in separate ad groups.

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Search Term Harvesting

Daily analysis of search term reports to promote winners to exact match and negate wasted spend.

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Negative Keyword Management

Aggressive negative targeting to eliminate irrelevant clicks and protect your ad budget from waste.

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Bid Optimization

Algorithmic and manual bid adjustments at the keyword level based on conversion data, placement, and time of day.

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Placement Strategy

Top of Search, Rest of Search, and Product Page bid modifiers optimized for where your ads convert best.

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Product Launch Campaigns

Aggressive launch structures designed to generate initial velocity, reviews, and organic ranking for new ASINs.

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Defensive Campaigns

ASIN targeting campaigns that protect your product pages from competitors stealing your traffic.

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Reporting & Insights

Weekly performance reports with ACoS, TACoS, spend, revenue, and actionable optimization recommendations.

Scale Your Sales

Ready to Scale Sponsored Products?

Let us build a Sponsored Products strategy that drives profitable growth without wasting ad spend.

Book a Free PPC Audit →

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