Amazon Advertising
Full-funnel Amazon PPC management built around profit, not vanity metrics. We manage Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon Marketing Cloud campaigns that drive measurable ROAS for brands selling on the world's largest marketplace.
Since 2013, SC Consultants has managed Amazon advertising for brands across dozens of categories. We've spent millions in ad dollars and learned exactly what separates profitable campaigns from money pits. Our approach is built on one principle: every advertising dollar must earn its place.
Most Amazon PPC agencies optimize for revenue. That looks great in a report, but it ignores the question that actually matters: are you making more money after ad spend? We optimize for contribution profit. That means managing targets that align with your actual margins, not industry averages.
We are a boutique agency by design. Our team combines senior-level expertise, advanced automation, and AI-driven data analysis to manage fewer accounts with deeper attention. You will never be handed off to a junior media buyer running a playbook.
Profit-First Optimization
We tie every bid, budget, and targeting decision to your margin targets. Revenue growth means nothing if it comes at the expense of profitability.
Full-Funnel Strategy
Sponsored Products for conversion, Sponsored Brands for awareness, Sponsored Display for retargeting, and AMC audiences for smarter targeting. We build the entire funnel.
Hands-On Account Management
No autopilot. No set-and-forget. We make bid adjustments, harvest search terms, and refine targeting on a daily basis across every account we manage.
From keyword-level bid optimization to clean room audience analytics, we manage every Amazon ad type under one roof.
Sponsored Products
The foundation of Amazon PPC. We capture high-intent shoppers at the point of purchase with precise targeting and daily bid optimization.
Sponsored Brands
Headline ads, video ads, and Store Spotlight campaigns that build brand recognition and increase branded search volume over time.
Sponsored Display
Remarketing, audience targeting, and competitor conquesting to recapture lost traffic and expand your reach across the Amazon ecosystem.
Amazon Marketing Cloud
Clean room analytics that unlock event-level data across every ad type. We use AMC to build custom audiences, measure multi-touch attribution, and find insights standard reporting misses.
Keyword Strategy & Harvesting
Daily search term analysis, winner promotion to exact match, and continuous negative keyword management.
Learn More →Bid Management & Optimization
Rule-based and manual bid adjustments at the keyword, placement, and daypart level.
Learn More →TACoS & Profitability
TACoS guides total account health. ACoS guides campaign efficiency. We manage both together.
Learn More →Creative Asset Development
Video, imagery, and headline copy designed for clicks, with continuous A/B testing.
Learn More →Amazon DSP
Programmatic display and video advertising for off-Amazon reach and new-to-brand acquisition.
Learn More →Reporting & Analytics
Weekly and monthly reports with TACoS, ACoS, ROAS, and actionable next steps.
Learn More →Our strategists lead every account, backed by AI-driven intelligence and smart automations. The software connects directly to the Amazon API and is fully retail-aware, pulling in live inventory, pricing, Buy Box status, and organic rank alongside ad performance.
Rule-Based Bid Automation
Custom bid rules powered by hourly signals. Bids auto-adjust to hit your targets with guardrails that prevent overspend.
Hourly Dayparting
Budgets shift to the hours and days that convert best, optimized at the hour level for peak shopping windows.
Search Term Harvesting
Winners promoted to exact match, losers negated, and cannibalization guards reduce paid spend where organic rank already wins.
Inventory-Aware Campaigns
Low stock triggers bid reductions. Out-of-stock SKUs pause instantly. No wasted ad spend on products you can't sell.
Price & Buy Box Signals
Lose the Buy Box, bids drop. Win it back, spend scales up. Pricing shifts trigger automatic adjustments.
Custom Dashboards
Custom reporting focused on the KPIs that actually drive your business forward - not vanity metrics or recycled agency reports.
A structured, repeatable process that has delivered results for brands since 2013.
Audit & Discovery
We dig into your current ad account to find exactly where money is being wasted and where the growth opportunities are.
Strategy & Build
We design a custom campaign architecture built around your catalog, your margins, and your growth targets.
Launch & Optimize
Campaigns go live with controlled budgets. Our software handles hourly adjustments while we provide hands-on oversight.
Scale & Expand
We pour fuel on what is working. Winning campaigns scale up while we layer in new ad types to build a full-funnel engine.
Report & Refine
You always know where your ad dollars are going and what they are producing. We evolve the strategy as your business grows.
We hold ourselves accountable to the same metrics you care about. Here is what our Amazon advertising management delivers.
Improving TACoS Over Time
As ad-driven sales velocity lifts organic rank, your total advertising cost of sale improves naturally. We build campaigns designed to strengthen the organic flywheel so your ad dependency decreases even as total revenue grows.
Profitable Revenue Growth
We focus on growing your top line without sacrificing your bottom line. That means scaling ad spend only when unit economics support it, and pulling back when they do not. Profitable growth is the only growth that matters.
Transparent Reporting
Custom reporting built around the metrics that matter most to your business, not generic templates. You get clear, actionable insights that show what is driving growth, where performance is leaking, and what to prioritize next.
Efficient Ad Spend
We use ACoS as a campaign-level efficiency metric to fine-tune individual campaigns, eliminate waste, and ensure every dollar is working as hard as possible. Most brands see meaningful ACoS improvement within the first 60 days.
Stronger Organic Rank
Well-managed PPC campaigns drive sales velocity that lifts organic search ranking. Over time, this reduces your dependence on paid traffic as organic revenue grows alongside advertising revenue.
Dedicated Account Team
A named account manager who knows your brand, your category, and your goals. Direct communication via Slack, email, or scheduled calls. No ticket queues, no chatbots, no waiting days for a response.
Book a free discovery call with our team. We will review your current Amazon advertising performance and show you exactly where the opportunities are.
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