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Summits Reached

Real brands. Real numbers. Every case study here is built on operational discipline, strategic clarity, and contribution margin, not vanity metrics.

200+
Brands Scaled
$500M+
Revenue Managed
12+
Years on Amazon
96%
Avg Client Retention
2.3x
Avg ROAS Lift
152%
Avg Revenue Growth YoY
Children / Toys

Heritage Children's Toy Brand

Broke a 3-year revenue plateau and grew 94% YoY while improving contribution margin by 8 points.
Case Study Timeframe: 18 Months
Revenue Growth
Flat (1.2% YoY)
94% YoY
TACoS
18.4%
9.7%
-8.7 pts
Conversion Rate
8.1%
14.6%
+6.5 pts
DSP New-to-Brand
N/A
68%
New Channel
The Situation

Strong offline brand, but Amazon revenue had flatlined between $2.1M and $2.3M for three straight years. Listings were built in 2017 and never updated: flat images, stale keyword-stuffed bullets, zero A+ Content across 74 ASINs.


Sponsored Products was the only ad type running, spread thin across 600+ targets with no bid logic. They were chronically out of stock on their top 8 SKUs every Q4, leaving roughly $400K on the table each holiday window.

The Approach
  1. 1
    Catalog Cleanup. Audited all 74 ASINs and killed 19 zombie SKUs draining ad spend with sub-2% conversion rates. Consolidated to 55 active ASINs across 6 core product lines.
  2. 2
    Content Overhaul. Rewrote all listing copy using Search Query Performance data. Replaced stock photos with lifestyle imagery and deployed Premium A+ Content on the top 15 ASINs. Added Spanish-language keywords, unlocking 12% incremental impressions in 60 days.
  3. 3
    Ad Restructure. Gutted 600+ unmanaged targets down to a clean campaign architecture grouped by product line and match type, with single-ASIN campaigns reserved for the top performers. Launched DSP targeting in-market audiences for children's gifts and competitor brand viewers, allocating 30% of budget to top-of-funnel prospecting.
  4. 4
    Inventory + Q4 War Plan. Rebuilt the replenishment model with seasonal coefficients and 10 weeks of cover for holiday sellers. Staged inventory by September 1, pre-loaded deals for Prime Day and Black Friday, and shifted 40% of annual ad budget into the 90-day holiday window. Q4 alone hit $1.4M, up from $820K.
Monthly Revenue Over 18 Months
$420K$280K$140K$0
M1: $175K
M2: $182K
M3: $191K
M4: $204K
M5: $218K
M6: $237K
M7: $248K
M8: $261K
M9: $289K
M10: $310K
M11: $347K
M12: $412K
M13: $368K
M14: $331K
M15: $342K
M16: $358K
M17: $376K
M18: $394K
123456789101112131415161718

"We thought we had an advertising problem. Turns out we had a catalog and content problem."

Marissa B., VP of E-Commerce, Heritage Children's Toy Brand
Key Takeaway

A plateau is rarely an advertising problem. It is almost always a content, catalog, or inventory problem that advertising is too polite to tell you about.

Pets

DTC Premium Pet Food Startup

From $12K/month to $380K/month in 16 months with a 14% contribution margin.
Case Study Timeframe: 16 Months
Monthly Revenue
$12K
$380K
+3,067%
Subscribe & Save
0%
41%
New Channel
Blended ROAS
1.8x
4.6x
+2.8x
Organic Rank
Not indexed
#4
Top 5
The Situation

Loyal DTC following on Shopify, but Amazon was an afterthought. Four ASINs live with single-image listings, no A+ Content, and pricing 22% below their own DTC site, cannibalizing direct margins.


Monthly revenue stuck at $12K with TACoS above 38%. Auto campaigns with no negative keyword hygiene were bidding on "dog food" against brands spending $500K/month. Subscribe & Save was not enabled on a single ASIN.

The Approach
  1. 1
    Channel Economics. Recalculated landed COGS inclusive of all Amazon fees. Raised pricing 15% to MAP parity with DTC, eliminating the cannibalization gap. Conversion held within 0.4 points.
  2. 2
    Catalog Expansion. Grew from 4 to 14 ASINs across dry food, wet food, and toppers. Each launch followed a 21-day protocol: Vine on day 1, exact-match ads on day 3, Subscribe & Save activation on day 14. Reviews scaled from 23 to 310+ per ASIN in 8 months.
  3. 3
    Content + Advertising. Built Premium A+ Content with ingredient sourcing stories and feeding guides. Re-shot main images showing actual food texture. Structured campaigns in three tiers: branded defense, category terms at breakeven ROAS, and competitor conquesting only on ASINs with 200+ reviews.
  4. 4
    Subscribe & Save Engine. Enabled S&S on all 14 ASINs with tiered discounts. Built a virtual bundle (dry + topper) that hit #3 in the subcategory within 90 days. S&S grew to 41% of revenue by month 16, creating a predictable recurring base.
Revenue Growth vs. TACoS Reduction (16 Months)
Monthly Revenue TACoS %
$380K$190K$0
$12K
$18.5K
$31K
$52K
$74K
$98K
$128K
$156K
$189K
$218K
$247K
$284K
$312K
$338K
$361K
$380K
38.2%
34.6%
29.4%
25.1%
22.8%
19.6%
17.3%
15.8%
14.1%
13.4%
12.6%
11.9%
11.2%
10.8%
10.4%
10.1%
38%24%10%
M1 M2 M3 M4 M5 M6 M7 M8 M9 M10 M11 M12 M13 M14 M15 M16

"Sixteen months of actual operational discipline turned Amazon into our largest revenue channel."

Catalina O., Founder and CEO, DTC Premium Pet Food Startup
Key Takeaway

Amazon is not a "set it and forget it" extension of DTC. It is a distinct operating environment that rewards brands who build the foundation before spending their first dollar on ads.

Sports & Outdoors

Outdoor Recreation Brand: Logistics Turnaround

Stopped the bleeding from FBA logistics failures, saved $27K/month in fee overcharges, and grew profitable revenue 58%.
Case Study Timeframe: 10 Months
FBA Fee Savings
$27K/mo overcharges
$0
$324K/yr saved
Aged Inventory Surcharges
$11K/mo
$800/mo
-93%
Contribution Margin
4.1%
18.6%
+14.5 pts
Monthly Revenue
$189K
$299K
+58%
The Situation

This brand was hemorrhaging money from FBA logistics failures they did not even know about. Wrong product dimensions in Seller Central had 34 SKUs classified as oversized, triggering $27K/month in fee overcharges. Shipping plans were splitting inventory across 8+ warehouses, inflating inbound costs.


Poor demand forecasting left seasonal gear sitting in FBA for 9+ months, racking up $11K/month in aged inventory surcharges. Meanwhile, 18 key SKUs were stuck on FBM with no Prime badge.

The Approach
  1. 1
    Dimension Audit. Physically remeasured every SKU and filed dimension correction cases with Amazon. 34 ASINs were reclassified from oversized to standard-size, saving $27K/month in fee overcharges overnight.
  2. 2
    Shipping Plan Optimization. Restructured inbound shipping plans to consolidate inventory into fewer fulfillment centers. Negotiated partnered carrier rates and built shipment templates that cut per-unit inbound costs by 31%.
  3. 3
    Inventory Model. Built a seasonal demand forecasting model using trailing 52-week velocity. Front-loaded spring/summer inventory by 8 weeks and set aggressive liquidation triggers for anything approaching 180 days of age. Aged surcharges dropped from $11K to $800/month.
  4. 4
    FBA Migration + Ads. Migrated 18 FBM SKUs to FBA, restoring Prime badge coverage to 97%. Then restructured the ad account around the newly profitable catalog: exact-match campaigns segmented by margin tier, with dayparting that shifted spend into high-conversion morning windows.
Before vs. After: Key Performance Metrics
Before After
FBA Fee Overcharges
Before
$27K/mo
After
$0
Aged Inventory Surcharges
Before
$11K/mo
After
$800/mo
Contribution Margin
Before
4.1%
After
18.6%
Monthly Revenue
Before
$189K
After
$299K

"We were paying Amazon tens of thousands a month in fees we did not owe. Nobody had ever checked the product dimensions."

Joshua R., Founder, Outdoor Recreation Brand
Key Takeaway

Logistics is not a back-office function on Amazon. Wrong dimensions, split shipments, and poor forecasting can quietly destroy your margins before a single ad dollar is spent.

Grocery & Gourmet

Grocery Brand: 1P to 3P Migration

Migrated from Vendor Central (1P) to Seller Central (3P), cleaned out unauthorized sellers flooding the listings, and regained full Buy Box control.
Case Study Timeframe: 14 Months
Buy Box Ownership
38%
96%
+58 pts
Unauthorized Sellers
31
2
93.5% reduction
Contribution Margin
3.8% (1P)
16.2% (3P)
+12.4 pts
Total Revenue
$142K/mo
$347K/mo
+144%
The Situation

This brand had been on Vendor Central for four years and was losing money on nearly every PO. Chargebacks and co-op accruals had compressed contribution margin to 3.8%. Amazon controlled pricing, content, and inventory.


Worse, 31 unauthorized 3P sellers had flooded the listings, undercutting MAP and rotating the Buy Box away from the brand. Migration to 3P was the right move, but someone had to clean up the mess first.

The Approach
  1. 1
    Unauthorized Seller Cleanup. Documented all 31 unauthorized sellers with test buys and timestamped MAP violations. Coordinated with our trusted enforcement partners to issue cease-and-desists and pursue IP complaints while we sealed two distributor leaks that sourced 70% of the diverted inventory. Sellers dropped from 31 to 2 in 90 days.
  2. 2
    Migration Architecture. Planned a phased 1P-to-3P cutover across 68 ASINs. Staged FBA inventory before canceling Vendor Central POs so there was zero gap in Buy Box availability. Migrated in three waves over 10 weeks.
  3. 3
    3P Operations Build. Set up the full Seller Central infrastructure: FBA shipping plans, automated repricing to defend Buy Box, Subscribe & Save enrollment, and A+ Content that the brand had never been able to control under 1P.
  4. 4
    Advertising + Margin Optimization. Rebuilt campaigns from scratch on Seller Central with Sponsored Products, Sponsored Brands Video, and a branded defense layer. Raised prices on 12 hero SKUs to MAP, eliminated chargebacks entirely, and negotiated lower FBA rates. Contribution margin jumped from 3.8% to 16.2%.
Revenue Channel Mix Over 14 Months (1P to 3P Transition)
3P Organic 3P Advertising 3P Subscribe & Save 1P (Vendor Central)
1234567891011121314

"We were trapped in Vendor Central watching Amazon dictate our margins. The migration gave us control back, and cleaning up the unauthorized sellers made it stick."

Yakov S., CEO, Grocery Brand
Key Takeaway

A 1P-to-3P migration is not just a channel switch. If unauthorized sellers have already flooded your listings, you have to clean up the mess before, during, and after the cutover or you will lose the Buy Box on day one.

Beauty

Prestige Beauty Brand: Vendor Central Overhaul

Fixed a broken Vendor Central operation: eliminated chargebacks, resolved suppressed listings, and rebuilt advertising on a clean foundation.
Case Study Timeframe: 12 Months
Chargeback Rate
8.7%
0.4%
-95% reduction
Suppressed Listings
22 ASINs
0
All resolved
Revenue
$104K/mo
$278K/mo
+167%
Net PPM
2.1%
14.8%
+12.7 pts
The Situation

This prestige beauty brand was on Vendor Central and bleeding from every direction. An 8.7% chargeback rate from packaging non-compliance was eating margin. Co-op deductions took another 6 points off the top line.


Poor item file setup had 22 ASINs suppressed, invisible to shoppers entirely. Amazon controlled pricing and had undercut MAP on 9 hero SKUs. Net PPM had cratered to 2.1%.

The Approach
  1. 1
    Chargeback Resolution. Audited every chargeback code and root cause. Fixed packaging non-compliance (wrong barcode placement, missing suffocation warnings, incorrect case pack configurations). Implemented a pre-shipment QC checklist that dropped chargebacks from 8.7% to 0.4%.
  2. 2
    Item File Overhaul. Rebuilt item files for all 58 ASINs with correct attributes, safety data sheets, and compliant imagery. Resolved all 22 suppressed listings within 45 days. Added A+ Content that the brand had never been able to deploy properly under their old setup.
  3. 3
    Terms Negotiation. Renegotiated Vendor Central terms during the annual review. Reduced co-op from 12% to 7% by presenting clean operational metrics (chargeback resolution, fill rate improvements). Pushed back on accrual deductions with documented dispute cases, recovering $38K in wrongful deductions.
  4. 4
    Advertising Rebuild. With clean listings and proper content in place, launched a structured ad program: Sponsored Products on category and ingredient-led keywords, Sponsored Brands Video on the top 10 ASINs, and a branded defense layer. Conversion rate on video placements ran 2.6x higher than static ads.
Vendor Central Performance Funnel: Before vs. After

Before

$104K
Gross Revenue
-$12.5K
Co-op & Accruals
-$9K
Chargebacks
$2.2K
Net PPM (2.1%)

After

$278K
Gross Revenue
-$19.5K
Co-op & Accruals (7%)
-$1.1K
Chargebacks (0.4%)
$41.1K
Net PPM (14.8%)

"We assumed Vendor Central chargebacks were just a cost of doing business. Turns out they were a cost of doing business wrong."

Melissa V., VP of Sales, Prestige Beauty Brand
Key Takeaway

Vendor Central rewards operational discipline. Chargebacks, suppressed listings, and sloppy item files are not Amazon being difficult. They are fixable problems that directly translate to recovered margin.

Tools & Industrial

Professional-Grade Tool Brand

Unlocked Amazon Business to 34% of revenue and grew total sales 78% with bulk pricing and B2B-specific listings.
Case Study Timeframe: 12 Months
Amazon Business Revenue
0%
34%
New Channel
Total Revenue
$203K/mo
$361K/mo
+78%
Conversion Rate
8.1%
14.6%
+80%
Prime Badge Coverage
44%
96%
+52 pts
The Situation

This brand sold professional tools on Amazon the same way they sold to weekend DIYers. No quantity discounts, no Amazon Business pricing tiers, and 56% of the catalog fulfilled via FBM with no Prime badge.


Their B2B customers (contractors, facility managers) were buying from Grainger and Fastenal instead. The brand had 340 SKUs but zero virtual bundles, zero multi-packs, and no Business-exclusive offers.

The Approach
  1. 1
    B2B Demand Validation. Analyzed 12 months of order data. 22% of existing orders were already 3+ unit quantities, confirming latent B2B demand. Prioritized the top 40 SKUs by multi-unit purchase frequency.
  2. 2
    Pricing + Bundles. Activated Amazon Business pricing on all 340 SKUs with three-tier quantity discounts (8% at 5 units, 14% at 20, 19% at 50). Created 24 B2B-specific virtual bundles in contractor-ready quantities with spec sheets and compliance certs in A+ Content.
  3. 3
    FBA Migration. Moved 190 FBM SKUs to FBA over 8 weeks, staged by region to avoid stockout gaps. Prime badge coverage jumped from 44% to 96%, unlocking Amazon Business visibility since B2B buyers filter by Prime at 3x the consumer rate.
  4. 4
    B2B Listings + Ads. Replaced lifestyle imagery with spec-forward hero images showing tolerances, materials, and certs. Launched Sponsored Products on B2B-intent keywords ("bulk socket set," "contractor drill bits case") at 60% lower CPCs than consumer equivalents. B2B campaigns averaged 6.8x ROAS vs. 3.2x on consumer.
Revenue Waterfall: $203K to $361K
Total Growth Lever
$203K
+$62K
+$34K
+$28K
+$19K
+$15K
$361K
Starting Revenue Amazon Business Bundles Prime Migration Listing Optimization B2B Advertising Final Revenue

"We were ignoring the buyer who already wanted to buy in bulk. SC Consultants built the infrastructure and opened a channel that now accounts for a third of our Amazon revenue."

Tony P., General Manager, Professional-Grade Tool Brand
Key Takeaway

Amazon Business is not a separate marketplace. It is a pricing and fulfillment configuration on top of the catalog you already have. If your product sells in quantity offline, it will sell in quantity on Amazon the day you give B2B buyers a reason to choose you.

Clothing / Accessories

Fashion & Accessories Brand: TikTok Shop to Amazon Flywheel

Launched TikTok Shop as a standalone revenue channel, drove a 312% increase in Amazon branded search, and added $1.4M in incremental annual revenue across both platforms.
Case Study Timeframe: 12 Months
Amazon Branded Search
4,200/mo
17,300/mo
+312%
TikTok Shop Revenue
$0
$127K/mo
New Channel
Amazon Revenue Lift
$168K/mo
$249K/mo
+48%
Combined Blended ROAS
2.4x
5.1x
+113%
The Situation

This fashion accessories brand was doing $168K/month on Amazon but had hit a ceiling. Organic rank was strong on core keywords, but branded search volume was stagnant at 4,200 searches/month, meaning very few new shoppers were discovering the brand by name.


The team had experimented with influencer gifting on Instagram with minimal return. TikTok was on the radar but they had no content engine, no affiliate strategy, and no TikTok Shop presence.

The Approach
  1. 1
    TikTok Shop Build. Stood up the full TikTok Shop storefront, synced the product catalog, and configured fulfillment through the brand's existing 3PL. Optimized product listings with TikTok-native descriptions, short-form video thumbnails, and competitive pricing that matched Amazon MAP.
  2. 2
    Creator Affiliate Engine. Recruited 85+ TikTok creators through the affiliate marketplace, seeded product samples, and built a tiered commission structure (15% base, 20% for top performers). Focused on authentic "get ready with me" and haul-style content rather than scripted ads. Top creators drove 6-figure views per video.
  3. 3
    Amazon Spillover Capture. As TikTok content went viral, tracked the branded search lift in Amazon Brand Analytics week over week. Increased branded Sponsored Products bids by 40% to capture the new demand, launched Sponsored Brands Video on the top 6 ASINs featured in TikTok content, and optimized listings with social proof language that resonated with the TikTok audience.
  4. 4
    Cross-Channel Measurement. Built a weekly attribution model correlating TikTok content velocity (views, shares, saves) against Amazon branded search volume and conversion rates. Found that every 1M TikTok views generated roughly 1,800 incremental Amazon branded searches within 72 hours, allowing the team to forecast Amazon demand spikes from content drops.
Amazon Branded Search Growth vs. TikTok Shop Revenue (12 Months)
Amazon Branded Searches/Mo TikTok Shop Revenue

Amazon Branded Search

18K12K6K0
4.2K
4.6K
5.9K
7.1K
8.5K
9.6K
11.1K
12.4K
13.5K
14.9K
16.1K
17.3K
M1M2M3M4M5M6M7M8M9M10M11M12

TikTok Shop Revenue

$130K$85K$45K$0
$8K
$18K
$31K
$42K
$56K
$66K
$78K
$91K
$100K
$110K
$119K
$127K
M1M2M3M4M5M6M7M8M9M10M11M12

"TikTok did not just build a new revenue channel. It made our Amazon business bigger. We can see branded search spike within days of a viral post. SC built the system that connects both."

Elizabeth C., Head of Growth, Fashion & Accessories Brand
Key Takeaway

TikTok is not a replacement for Amazon. It is a demand generation engine that feeds it. The brands winning today are the ones measuring the spillover and capturing it with a coordinated strategy across both platforms.

Electronics

Consumer Electronics Brand: Return Rate Recovery

Cut return rates from 19% to 6%, recovered $480K in annual margin loss, and grew revenue 67% by fixing the root causes buyers were sending products back.
Case Study Timeframe: 11 Months
Return Rate
19.2%
6.1%
-13.1 pts
Monthly Revenue
$214K
$357K
+67%
Star Rating
3.4 stars
4.4 stars
+1.0 star
Contribution Margin
6.3%
17.8%
+11.5 pts
The Situation

This consumer electronics brand was doing solid volume but bleeding margin on returns. A 19.2% return rate across their smart home product line was costing roughly $40K/month in restocking, reverse logistics, and unsellable inventory write-offs.


Voice of the Customer data showed "not as described" and "difficult to set up" were the top return reasons. Listings overpromised features, lacked setup guidance, and used stock renders instead of real product images.

The Approach
  1. 1
    Return Root Cause Analysis. Pulled every return reason code, negative review, and buyer message across the top 20 ASINs. Mapped them into three buckets: listing mismatch (44%), setup confusion (31%), and actual defects (25%). Prioritized fixes by margin impact per ASIN.
  2. 2
    Listing Accuracy Overhaul. Rewrote all bullet points to set accurate expectations. Replaced 3D renders with actual product photography showing real scale, ports, and included accessories. Added comparison charts to A+ Content so buyers could self-select the right model before purchasing.
  3. 3
    Post-Purchase Experience. Built a product insert with QR-coded setup guides and created a Manage Your Customer Engagement email sequence with video tutorials sent at delivery. Setup-related returns dropped 62% within 90 days.
  4. 4
    Advertising Relaunch. With return rates down and star ratings climbing, relaunched advertising with confidence. Shifted budget to Sponsored Brands Video showing real unboxing and setup, which converted at 2.1x the rate of static placements. Increased spend 45% while improving ROAS from 2.8x to 4.3x.
Before vs. After: Key Performance Metrics
Before After
Return Rate
Before
19.2%
After
6.1%
Star Rating
Before
3.4 stars
After
4.4 stars
Contribution Margin
Before
6.3%
After
17.8%
Monthly Revenue
Before
$214K
After
$357K

"We thought returns were just the cost of selling electronics on Amazon. SC proved that most of them were self-inflicted by our own listings."

Daniel K., Director of E-Commerce, Consumer Electronics Brand
Key Takeaway

In electronics, returns are not a customer problem. They are a content problem. Fix the listing accuracy, add post-purchase support, and the margin recovery pays for everything else.

Home / Kitchen

Premium Kitchenware Brand: Catalog & Bundle Strategy

Transformed a flat catalog of individual SKUs into a bundle-driven revenue engine, growing from $96K/month to $274K/month with a 21% contribution margin.
Case Study Timeframe: 14 Months
Monthly Revenue
$96K
$274K
+185%
Avg Order Value
$34
$67
+97%
FBA Bundle ASINs
0
32 Live
New Revenue
Contribution Margin
11.4%
21.3%
+9.9 pts
The Situation

This kitchenware brand had 120+ individual SKUs but was competing on price against dozens of sellers in every subcategory. Average order value was $34, and there was no differentiation beyond a marginally better product. Advertising was expensive against commodity keywords.


Competitors were bundling aggressively with pre-packed sets that owned their own ASINs and review profiles. This brand had zero bundles, zero multi-packs, and no gifting strategy despite being in a category with a massive holiday and wedding registry audience.

The Approach
  1. 1
    Bundle Architecture. Analyzed purchase-together data and competitor bundles. Designed 32 pre-packed bundle SKUs in three tiers: starter sets ($45-$65), complete collections ($85-$120), and gift-ready sets ($60-$90). Each bundle was physically assembled, shrink-wrapped, and shipped to FBA as its own ASIN with a unique UPC, dedicated listing, and its own review profile.
  2. 2
    Listing Differentiation. Rewrote all individual and bundle listings with use-case positioning instead of feature lists. Added recipe-based lifestyle imagery and built Brand Story content connecting the full product ecosystem so shoppers discovered the bundles from individual product pages.
  3. 3
    Seasonal & Gifting Strategy. Created 8 limited-edition seasonal bundle sets timed to Mother's Day, wedding season, and Q4 holidays. Pre-packed and staged inventory at FBA ahead of each window, pre-loaded deals for each launch. The Q4 gift bundle alone did $118K in 6 weeks.
  4. 4
    Advertising Around Bundles. Built dedicated campaigns for each bundle tier targeting intent keywords ("kitchen gift set," "complete knife set," "cooking starter kit") at CPCs 40% lower than individual product keywords. Because each bundle had its own ASIN and reviews, conversion rates ran significantly higher than virtual bundle equivalents. Bundle campaigns averaged 5.4x ROAS vs. 2.9x on individual SKUs.
Before vs. After: Key Performance Metrics
Before After
Monthly Revenue
Before
$96K
After
$274K
Average Order Value
Before
$34
After
$67
Contribution Margin
Before
11.4%
After
21.3%
Advertising ROAS
Before
2.9x
After
5.4x

"We were selling spatulas one at a time against 200 competitors. SC showed us how to sell cooking experiences. Pre-packed bundles with their own listings changed the entire economics of our Amazon business."

Anya M., VP of Sales, Premium Kitchenware Brand
Key Takeaway

In commoditized categories, the product is not your moat. The bundle, the use case, and the shopping experience are. Pre-packed bundles with their own ASINs and review profiles convert far better than virtual bundles and give you a listing your competitors cannot replicate.

Supplements

Supplements Brand: US Launch & International Expansion

Took a European supplements brand from zero US presence to $310K/month on Amazon.com, then expanded into Amazon UK and DE while navigating complex compliance and certification requirements.
Case Study Timeframe: 16 Months
US Revenue (from $0)
$0
$310K/mo
New Market
International Revenue
$0 (UK/DE)
$87K/mo
2 New Markets
Compliance Issues
14 flags
0
All resolved
Combined Blended ROAS
N/A
4.8x
All Markets
The Situation

This European-based supplements brand had a strong presence on Amazon DE and wanted to enter the US market. The challenge: supplements are one of the most compliance-heavy categories on Amazon. Their existing formulations used ingredients with different regulatory status in the US, and none of their labels met FDA dietary supplement labeling requirements.


They had no US entity, no third-party testing to US standards, and no understanding of Amazon's supplement-specific listing restrictions. Two previous attempts to list had been rejected with category ungating denials.

The Approach
  1. 1
    Compliance & Certification. Partnered with our third-party compliance partners to audit all 22 formulations against FDA DSHEA requirements. Coordinated third-party lab testing (COAs) at a US-accredited facility for heavy metals, microbials, and label claim verification. Reformulated 3 products that contained ingredients not approved for US dietary supplement use.
  2. 2
    Labeling & Ungating. Redesigned all supplement facts panels to meet FDA labeling standards. Built the full ungating package: invoices from a US-based manufacturer of record, COAs, product photography showing compliant labels, and a Letter of Authorization. Achieved category approval on the first submission.
  3. 3
    US Market Launch. Launched 14 ASINs on Amazon.com with a staged rollout: Vine reviews on day 1, exact-match branded and category campaigns on day 7, and Subscribe & Save at day 21. Built Premium A+ Content localized for the US market with ingredient sourcing stories, clinical study references, and comparison charts.
  4. 4
    International Expansion (UK + DE). After proving the US playbook, expanded back into Amazon UK and DE with the same compliance-first approach. Coordinated with our partners for EU Novel Food Regulation compliance, MHRA notifications for UK, and BVL registration for Germany. Unified the advertising structure across all three marketplaces with market-specific keyword strategies and localized content.
Before vs. After: Multi-Market Performance
Before After
US Monthly Revenue
Before
$0
After
$310K/mo
UK + DE Monthly Revenue
Before
$0
After
$87K/mo
Compliance Flags
Before
14 issues
After
0
Total Markets Live
Before
1 (DE only)
After
3 (US, UK, DE)

"Two agencies told us the US market was too complicated for supplements. SC brought in the right partners, handled every certification, and had us live and selling in under four months."

Henrik L., CEO, European Supplements Brand
Key Takeaway

International expansion in restricted categories is not impossible. It is a compliance and partner coordination problem. Get the testing, labeling, and certifications right first, and the marketplace rewards you with less competition because most brands never clear the bar.

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