Transparency & Project Zero
Two Amazon programs, one goal: stop counterfeit products before they reach your customers. SC handles enrollment and ongoing management of both.
Transparency stops counterfeits at the warehouse door. Project Zero hunts them across the catalog.
Transparency
- ✓Unique codes applied to every unit
- ✓FBA scans codes at receiving
- ✓Unverified units rejected automatically
- ✓Customers can verify via Amazon app
- ✓Per-unit cost (varies by volume)
- ✓Works for all sellers on your ASIN
Project Zero
- ✓AI-powered automated listing scans
- ✓Self-service counterfeit removal tool
- ✓No wait for Amazon to review reports
- ✓Brand removes counterfeits directly
- ✓Free to enroll and use
- ✓Accuracy requirements to maintain access
Enrollment Setup
We handle the full application for both programs through Brand Registry.
Code Integration
Coordinate Transparency code generation and packaging workflow with your supply chain.
Counterfeit Monitoring
Daily scans to identify suspicious listings and unauthorized product variations.
Removal Execution
Self-service takedowns via Project Zero with documentation for every action.
Scan Rate Reporting
Track Transparency verification rates and flag anomalies across FBA locations.
Multi-Marketplace Rollout
Expand coverage across all 10 eligible marketplaces as your brand scales.
Eligibility Review
Verify Brand Registry status and determine which program fits your catalog.
Program Enrollment
Submit applications and configure settings through Amazon's brand tools.
Implementation
Integrate codes into packaging or activate AI scanning on your ASINs.
Ongoing Management
Monitor, remove counterfeits, and maintain accuracy thresholds.
Book a free call and we will assess which anti-counterfeit program is right for your brand and handle the full setup.
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