MAP & Reseller Policy
Amazon does not enforce MAP. That responsibility falls on the brand. SC consults on policy structure, identifies violators, and advises on enforcement.
Amazon Does Not Enforce MAP
Minimum Advertised Price policies are the brand's responsibility to enforce. Amazon will not remove sellers or adjust pricing on your behalf. SC consults on MAP policy structure, identifies violators through monitoring tools, and advises on the right enforcement approach. For formal legal agreements and large-scale MAP enforcement, SC connects brands with trusted partner resources.
A structured approach that escalates with each violation.
Notification
Formal notice sent to the violating seller identifying the MAP breach and requesting compliance within a set timeframe.
Warning
Second violation triggers a formal warning with documentation of repeated non-compliance and consequences outlined.
Action
Supply cut-off, authorized seller removal, or escalation to legal enforcement through trusted partner resources.
MAP Policy Consulting
Structure your MAP policy with clear terms, enforcement tiers, and documentation.
Violator Identification
Monitor listings daily and flag unauthorized sellers and price violations.
Brand Gating
Apply for Amazon Brand Gating at $1,500 per ASIN to restrict unauthorized sellers.
Authorized Seller Programs
Build and manage an approved seller list with clear terms and access controls.
Price Erosion Analysis
Track pricing trends and identify the root cause of Buy Box suppression.
Partner Coordination
For formal legal action, we connect you with trusted enforcement partners.
Seller Tracking
Real-time alerts when new sellers appear on your ASINs or pricing drops below MAP.
Invoice Verification
90-day invoice requirement for gated brands ensures only legitimate sellers get access.
Rapid Escalation
Test buy programs, IP complaints, and direct Amazon contacts for fast resolution.
Book a free call and we will review your current MAP situation, identify active violators, and map out an enforcement strategy.
Book Your Free MAP Review →← Back to Brand Registry & Compliance