The People Behind the Strategy

Meet the Executive Guides

A decade of Amazon expertise. Two co-founders who've guided hundreds of brands from basecamp to category leadership, with the data, discipline, and drive to back it up.

Co-Founder

Steffanie Morrison

Strategic Growth & Operations

Steffanie is a seasoned Amazon growth strategist with over a decade of experience scaling eCommerce brands from basecamp to category leadership. As Co-Founder of SC Consultants, she combines financial precision with operational depth to build sustainable, profit-driven growth systems.

With a background in Accounting & Taxation (M.S., University of Hartford), Steffanie brings a disciplined, data-first mindset to every decision, ensuring brands don't just climb, but scale with control. Her expertise spans Amazon operations, margin strategy, and long-term platform positioning.

She specializes in building the foundation that supports every successful ascent.

M.S. Accounting & Taxation University of Hartford 10+ Years Amazon

Amazon Operations

Product Launch & Rank Strategy

P&L Optimization

Platform Positioning

Supply Chain

Omnichannel & International Expansion

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Co-Founder

Chris Prall

Advertising & Acceleration

Chris is an Amazon Certified Advertising Expert and growth accelerator with over a decade of experience driving exponential performance on the Amazon platform. He has helped scale brands from early traction to dominant market positions through precision advertising and performance strategy.

With deep expertise in Amazon's advertising ecosystem, algorithms, and competitive dynamics, Chris expertly crafts campaigns that increase visibility, capture market share, and maximize return on spend.

He leads the climb when momentum matters most, turning strategic positioning into measurable revenue elevation.

Amazon Certified Advertising Expert 10+ Years Amazon PPC

Data First

Every recommendation is rooted in numbers. We don't guess - we measure, analyze, and act on what the data tells us.

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Profit Over Vanity

Revenue means nothing without margin. We optimize for your bottom line, not metrics that look good but don't pay bills.

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True Partnership

We treat your brand like our own. Full transparency, shared goals, and honest conversations, even the uncomfortable ones.

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Long-Game Thinking

Quick wins matter, but sustainable growth wins the race. We build systems that compound results over months and years.

Let's Talk

Ready to Meet Your Guides?

Book a free strategy call with Steffanie and Chris. We'll assess your Amazon presence and map the path to your summit.

Book a Free Consultation →