Amazon DSP
Reach shoppers everywhere they browse, stream, and shop. Amazon DSP lets you run programmatic display, video, and audio ads across Amazon properties and thousands of third-party sites using Amazon's first-party shopping data.
Sponsored Ads capture demand on Amazon. DSP creates demand everywhere else. The two work together to build a complete advertising funnel.
Sponsored Ads
- Appears in Amazon search results and product pages
- Targets shoppers actively searching for products
- Pay-per-click pricing model
- Self-service with no minimum spend
- Best for bottom-funnel conversions
Amazon DSP
- Appears on Amazon, Twitch, IMDb, Fire TV, and thousands of apps and sites
- Targets audiences based on shopping behavior and lifestyle signals
- Impression-based (CPM) pricing model
- Managed service or agency self-service access
- Best for awareness, consideration, and new-to-brand growth
Create Demand
Reach shoppers before they search with awareness-level campaigns.
Off-Amazon Reach
Advertise on thousands of sites and apps beyond Amazon.com.
Exclusive Data
Leverage Amazon's first-party purchase data unavailable anywhere else.
New-to-Brand Growth
Acquire customers who have never purchased from your brand before.
Full Attribution
Measure the complete path from impression to purchase on Amazon.
Amazon DSP gives you access to premium inventory across Amazon-owned properties and the open web.
Amazon.com
Display ads on product detail pages, search results, and the Amazon homepage.
IMDb & Freevee
Video and display ads across IMDb pages and Amazon Freevee streaming content.
Twitch
Reach engaged audiences through display and video placements on Twitch livestreams.
Fire TV & Prime Video
OTT and streaming TV ads delivered to millions of connected TV households.
Third-Party Websites
Programmatic display across thousands of premium publisher sites via Amazon Publisher Services.
Mobile Apps
In-app display and video ads reaching audiences across top mobile applications.
Amazon DSP uses first-party purchase and browsing signals to build audiences no other platform can match.
In-Market Audiences
Target shoppers actively browsing and purchasing in your product category right now.
Lifestyle Audiences
Reach consumers based on long-term shopping patterns like fitness enthusiasts, tech early adopters, or pet owners.
Remarketing
Re-engage product viewers, cart abandoners, and past purchasers with tailored messaging.
Lookalike Audiences
Find new customers who share purchase behavior and browsing patterns with your best existing buyers.
AMC Custom Audiences
Build advanced audience segments from Amazon Marketing Cloud using event-level ad interaction data.
Contextual Targeting
Place ads alongside relevant content on third-party sites without relying on user-level tracking.
Amazon DSP supports multiple ad formats designed for every stage of the customer journey.
Display Banners
Static and dynamic banners across web and mobile placements.
Video Ads
In-stream and out-stream video across Amazon and third-party inventory.
OTT / Streaming TV
Full-screen, non-skippable ads on Fire TV and Prime Video.
Audio Ads
15- to 30-second spots on Amazon Music's ad-supported tier.
Responsive E-Commerce
Auto-generated ads pulling live product images, pricing, and reviews.
DSP is a powerful tool, but it is not for everyone. Here are the brands that benefit most from programmatic advertising on Amazon.
Established Brands
Brands already running profitable Sponsored Ads and ready to scale beyond search.
Higher Budgets
Brands with $10K+ monthly ad budgets that can sustain both PPC and programmatic spend.
Brand Builders
Companies focused on growing brand awareness and acquiring new-to-brand customers.
Product Launchers
Brands launching new products that need rapid awareness and consideration at scale.
A structured approach to launching and scaling programmatic advertising on Amazon DSP.
Audience Strategy & Planning
We analyze your customer data and category landscape to define the right audience segments and funnel structure.
Creative Development
We build display, video, and responsive ad creatives optimized for each placement and audience segment.
Campaign Launch & Optimization
Campaigns go live with controlled budgets. We monitor pacing, frequency, and performance daily to optimize delivery.
Measure & Scale
We track new-to-brand metrics, ROAS, and full-funnel attribution to scale what works and cut what does not.
Amazon DSP fills the gaps that Sponsored Ads cannot reach. Here is what brands typically see after launching DSP with our team.
Better ROAS
AMC-powered lookalike audiences consistently outperform standard targeting.
New-to-Brand Sales
DSP drives upper-funnel discovery that Sponsored Ads alone cannot capture.
Lower CPA via Remarketing
Re-engaging past viewers and cart abandoners dramatically reduces acquisition cost.
Funnel Coverage
Awareness through conversion, on Amazon and off, all measured in one platform.
Book a free discovery call and we will walk you through how DSP can complement your existing Amazon advertising strategy.
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