Amazon Marketing Cloud
Unlock event-level advertising data that standard reports will never show you. AMC is Amazon's privacy-safe clean room, and we use it to build smarter audiences, measure true attribution, and find the insights that actually move your business forward.
Amazon Marketing Cloud goes far beyond campaign-level metrics. It connects signals across every ad type and gives you event-level visibility into how shoppers actually interact with your brand.
Standard Reports
Amazon Marketing Cloud
Six core capabilities that transform how you understand and act on your Amazon advertising data.
Custom Audiences
Build precise audience segments from actual shopping behavior and activate them directly through Amazon Ads.
Multi-Touch Attribution
See every ad touchpoint in the conversion path. Understand which campaigns assist and which ones close the sale.
New-to-Brand Analysis
Identify which campaigns and ASINs are most effective at acquiring first-time buyers for your brand.
Path-to-Conversion
Map the exact sequence of ad interactions that lead to purchase. Know which touchpoints matter most.
Audience Overlap
Discover how audiences overlap across Sponsored Ads, DSP Display, and Streaming TV to eliminate waste and maximize reach.
Subscription Analytics
Track Subscribe and Save conversions tied to ad exposure. Measure the true lifetime value of ad-driven customers.
These are the real questions we answer for brands every week using AMC queries.
Find shoppers who saw your Sponsored Brands ad but bought from a competitor. Then retarget them with campaigns using custom AMC audiences.
Build audiences of people who viewed your product but did not purchase in 30 days. Activate those segments directly in ads for precision retargeting.
Discover that 70% of conversions start with Sponsored Brands, get reinforced, and close with Sponsored Products. Then redesign your funnel to match.
Identify which ASINs are gateway products for new-to-brand customers. Shift budget toward the campaigns driving long-term customer acquisition.
Measure the incremental lift of Streaming TV ads on Sponsored Products conversions. Prove upper-funnel spend is working with hard data.
Find audience overlap to eliminate wasted impressions. Reallocate budget to reach net-new shoppers instead.
Amazon recently expanded AMC access beyond DSP advertisers. If you run any type of Sponsored Ads campaign, you can now use AMC.
Sponsored Products
Any brand running SP campaigns now qualifies for AMC access.
Sponsored Brands
Brand-registered sellers using SB ads can unlock clean room data.
Sponsored Display
SD advertisers gain cross-channel visibility through AMC queries.
Amazon DSP
DSP users get the deepest AMC integration with full audience activation.
Clean room analytics give brands a measurable edge over competitors still relying on surface-level reports.
Lookback Window for Historical Signal Data
Event-Level Granularity Across All Ad Types
First-Party Amazon Signals in a Privacy-Safe Environment
Custom Queries Built for Your Exact Business Questions
From instance setup to ongoing optimization, we handle the entire AMC workflow.
AMC Instance Setup
We provision your AMC instance, configure data access, and connect it to your advertising accounts.
Query Development
We write custom SQL queries tailored to your business questions. No templates. Every query is built for your catalog and goals.
Audience Building
We create high-value audience segments from AMC data and push them directly into Amazon DSP for activation.
Insights and Optimization
AMC findings drive real campaign changes. We adjust budgets, targeting, and funnel strategy based on what the data reveals.
Brands using AMC consistently see stronger performance across every key advertising metric.
Precision Targeting
Custom audiences built from real shopping signals outperform generic segments by reaching people who are already in your funnel.
Full-Funnel Clarity
Multi-touch attribution reveals how your campaigns work together, so you can invest in the touchpoints that actually drive conversions.
Efficient Spend
Overlap analysis and path-to-conversion data help eliminate redundant impressions and shift budget to where it has the most impact.
Let us show you what clean room analytics can reveal about your Amazon advertising. Book a discovery call to get started.
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