Keyword Strategy & Harvesting
We turn raw search data into a precision-targeting engine. Our harvesting system continuously discovers, tests, and promotes the highest-converting search terms while eliminating wasted spend.
Every keyword starts as a hypothesis. Our system validates winners, promotes top performers, and eliminates waste on a weekly cadence.
Research & Discover
Launch Broad & Auto
Harvest Winners
Promote to Exact
Negate Losers
Repeat & Scale
Each match type plays a distinct role. Broad discovers, phrase scales, exact converts. We architect campaigns so keywords flow naturally from exploration to peak profitability.
Broad Match
Casts the widest net to find new converting search terms you would never think to target manually.
Phrase Match
Balances reach with relevance. Targets queries that contain your keyword phrase with additional words before or after.
Exact Match
Targets only proven, high-converting search terms with precision bids. This is where profitability lives.
Keyword Research & Discovery
We mine search volume data, competitor listings, and category trends to build a comprehensive keyword universe for every product.
Match Type Architecture
Tiered campaign structures that funnel keywords from broad discovery through phrase scaling into exact match profitability.
Search Term Harvesting
Weekly search term report analysis identifies converting queries. Winners graduate from auto and broad into dedicated exact match campaigns.
Negative Keyword Management
Aggressive negative targeting eliminates irrelevant clicks. Every graduated term gets negated in its source campaign immediately.
Competitor Keyword Intelligence
We reverse-engineer competitor ad strategies to find high-value terms they rank for, then build campaigns to capture that same traffic.
Long-Tail Optimization
Long-tail keywords convert at higher rates with lower CPCs. We systematically identify and scale these high-efficiency terms across your catalog.
Keyword strategy is not a one-time setup. It is an ongoing optimization engine that compounds results week after week as your data grows and targeting sharpens.
We separate discovery campaigns from performance campaigns, creating clear pathways for search terms to graduate based on conversion data. This structure keeps budgets efficient and performance transparent.
Tiered Campaign Structure
Auto and broad campaigns feed discovery. Phrase campaigns scale what works. Exact campaigns lock in profitability with precision bids.
Graduation Criteria
A search term must hit 2+ orders with ACoS below your target before it graduates. No guesswork, only proven performance data.
Dual-Negative Protection
Graduated terms are immediately negated in source campaigns so you never pay twice for the same keyword across multiple match types.
Weekly Optimization Cadence
Every week we review search term reports, adjust bids, add negatives, and migrate top performers. Consistency drives compounding gains.
Let us audit your current keyword strategy and show you exactly where revenue is hiding in your search term data.
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