PPC Advertising

Sponsored Products

The backbone of Amazon PPC. We build and optimize Sponsored Products campaigns that capture high-intent shoppers at the exact moment they're ready to buy, driving profitable sales at scale.

Our Approach

The Foundation of Every Amazon Ad Strategy.

Sponsored Products is where the majority of Amazon ad spend should live. These ads appear directly in search results and on product pages, targeting shoppers with the highest purchase intent. We don't just launch campaigns and walk away.

We build precise keyword structures, harvest converting search terms daily, and optimize bids at the SKU level to maximize every dollar you spend.

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Precision Targeting

Exact, phrase, and broad match keywords to reach the right shoppers at the right time and ASIN targeting to steal market share directly from the competition.

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Data-Driven Optimization

No arbitrary daily bid adjustments, we adjust then analyze, this ensures decisions are based on data and performance.

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Profit-First Approach

We don’t chase ACoS, we understand that ACoS is a vanity metric and sometimes it’s good to be efficient and sometimes it’s not. We tie our decisions to TACoS to ensure profitability is in line with every decision.

What We Manage

Comprehensive Campaign Management

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Keyword Research & Strategy

Comprehensive keyword discovery using search volume, relevance, and competitor data to build your targeting foundation.

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Campaign Architecture

Structured campaign builds with clear segmentation: exact, phrase, broad, auto, and product targeting in separate ad groups.

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Search Term Harvesting

Regular analysis of search term reports to promote winners to exact match and negate wasted spend.

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Negative Keyword Management

Well thought out keyword negation based on relevancy, CVR, and performance over time, not just a random number of clicks.

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Bid Optimization

Algorithmic and manual bid adjustments at the keyword level based on conversion data, placement, and time of day.

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Placement Strategy

Top of Search, Rest of Search, and Product Page bid modifiers optimized for where your ads convert best.

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Product Launch Campaigns

Aggressive launch structures designed to generate initial velocity, reviews, and organic ranking for new ASINs.

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Defensive Campaigns

ASIN targeting campaigns that protect your product pages from competitors stealing your traffic.

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Reporting & Insights

Custom reporting focused on the KPIs that actually drive your business forward - not vanity metrics or recycled agency reports.

Scale Your Sales

Ready to Scale Sponsored Products?

Let us build a Sponsored Products strategy that drives profitable growth without wasting ad spend.

Book a Free PPC Audit →

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